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Wedding Planner Dubai | Wedding Dubai | Weddings Dubai | Destination Wedding Dubai ~Giving a flair to high-profile marriage ceremonies


Wedding Planner Dubai | Wedding Dubai | Weddings Dubai | Destination Wedding Dubai

 

Gulf News

By Manoj Nair, Associate Editor

Rimjhim Events — which charges $20,000 on average to manage a destination wedding — is extending its reach into India and the Far East.

Image Credit: Zarina Fernandes/Gulf News

The best part of it all is that a lavish wedding do is virtually immune to economic cycles, Bhagchandani believes.

Dubai: Why would anyone want to step out of the arc lights that come with being a celebrity events planner? Let’s just look at two of the perks that come with being one — a chance to micro-manage high-profile events and constant and personal interactions with celebrities.

But Rimjhim Bhagchandani preferred to walk away from it all. “When I started, we lived in simpler times,” she said. “At that stage, live shows in Dubai were truly appreciated [and] the number of artists, sponsors, venues and media avenues were limited.

“Today, Bollywood-related shows far exceed the popularity of classical music events. Also, while the fees for artists have shot up, sponsorship fees have not increased proportionately. Recovering the investment on a live show has thus become more challenging.”

It is an existentialist crisis that stalks many an entrepreneur. Once a business reaches a certain scale and finds it difficult to make the next transition, declining returns could then set in and even turn out to be fatal to the business’s longer-term prospects.

The solution, as far as Bhagchandani was concerned, was to tune into a new career trajectory — that of being a wedding planner. She disagrees —politely — with the suggestion that switching business profiles must have been difficult.

Organised flow

“Personally I don’t see working with weddings to be a transition since the same principle of creating unique events applies strongly,” said Bhagchandani, who holds the working title of director at Rimjhim Events. “Today’s weddings involve bringing together a broad range of ideas that require the assistance of a wedding planner to maintain an organised flow of events.

“The market for wedding planners here is very encouraging [and] the rate card depends on the scope of work provided by the client.”

Bhagchandani certainly has struck a chord there. Weddings are getting more complex and planning them requires as many management skills as a business school can teach you and then some they don’t. The role of wedding planners too has received a high gloss with both Hollywood and Bollywood churning out movies based on that theme.

In a case of life imitating art, planning glitzy weddings are packing in the kind of budgets that a small-scale movie producer would be proud of. “We handled engagements of Dh4 million to Dh6 million plus where we have hosted a minimum of 400 guests.

“Clients don’t mind spending money as long as they feel the expenses are justified. No one wants to compromise on a once in a lifetime wedding.

“For every event — depending on the destination and the client’s requirement — we bring together a specialised team. It’s extremely important to keep up to date with the latest innovations in the industry and I make it a point for us to attend workshops and seminars.

“It is not about the number of people on a payroll, but bringing together talented team members who share a vision.”

Apart from the local market, Rimjhim Events — which charges $20,000 on average to manage a destination wedding — is extending its reach into India and the Far East.

The best part of it all is that a lavish wedding do is virtually immune to economic cycles. “The way I see it, the market for destination weddings is growing every year,” said Bhagchandani.

“I don’t believe that the global slowdown has significantly impacted the industry. Budgets do vary from client to client, but seldom do they vary based on where we are in the economic cycle.

“But we have to work harder to create value in the minds of the clients during recessionary periods.”

Moreover, there is no such thing as an off-season. “Weddings happen throughout the year and across all our destinations. Rimjhim is a wedding planner who does weddings all accross the globe.  I do not recall ever having an off-peak season.”

 Article Courtesy : Gulf News

Wedding Planner : Rimjhim Events

 

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